Climbing the marketing agency ladder...

But where's the ladder?

Summary

Hi, I’m Calvin from FullFind, and in today’s newsletter, we will discuss:

  • An app to post on 50 job boards simultaneously for free

  • How to make your best talents stay for 10-20 years

  • And much more…

Actionable Tip of the Day

If you want to post on 50 job boards to attract as many talents as you can, WITHOUT having to create accounts in 50 different job boards:

Use Workable’s paid plans

It’s insane how you get so many candidates. I’ve counted up the numbers, it’s cheaper to pay for one of Workable’s paid plans compared to paying multiple premium job boards. And you get more candidates.

Use workable (with my affiliate code pls if you’re kind enough!)

Deep Dive

I learned one valuable lesson afer placing dozens of remote talent to my clients.

1 main way to make your A-players stay if you're a small business (that does NOT include paying high salaries):

Provide a clear roadmap for their career progression in your company. 

In established companies, talents can see their future. They can envision what life would be like if they stayed for 10-20 years.

Whereas in most small businesses, this simply isn't the case.

What you need to do as a small business owner is simple:

Create seniority levels and career progression paths with a 10-year timeline. 

This is how you do it: 

  • Map out all the positions and roles in a division

  • List out all the leadership positions available

  • List out all the roles within that division

  • Create a 3 layer seniority level for each role

  • Create a roadmap for each position

I'll give you an example: 

Division: Creative Division

Leadership Positions:

  • Head of Creative Division

  • Creative Director

  • Project Manager

Roles: 

  • Graphic Designer

  • Video Editor

  • UI/UX Designer

Seniority Level:

  • Junior

  • Associate

  • Senior

Here's how a ladder for a video editor would look like: 

  • (1) Junior video editor

  • (2) Associate video editor

  • (3) Senior video editor

  • (4) Project Manager/Creative Director

  • (5) Head of Creative Division

As you can see, there is a CLEAR roadmap if someone were to join your company from the bottom.

This gives them something to strive for. A goal for them to achieve. A lot of small businesses overlook this, especially for remote talent.

But, this is how you make your talents stay. They need to have a goal in mind, and it's your job as the a business owner to create the path.

P.S. If you're hiring remote talent, the salary difference for each promotion won't be that high. Because the base is already low, the increments would be a $100-$300/month difference. A win-win on all sides.

How I Can Help You

With FullFind, you will get FREE Custom work from 5-20 qualified candidates before you even interview them.

Better yet, we will interview them first on your behalf.

We’ll tell you their strengths and weaknesses and give you recommendations on which one would be the best for your company.

Start hiring for marketing roles now (for only $100):

Talk soon,

Calvin